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Trades and installers

How do you follow up a quote without nagging the customer?

By making the follow up a property of the quote rather than a decision somebody takes. The reason chasing feels like nagging is almost always that it is irregular: three quotes get chased hard because they were remembered, and the rest get nothing.

Last checked 19 September 2026

What quoting already costs before anybody chases anything #

Two UK figures are worth having in mind.

2h 24m

A week quoting and invoicing, on average

Checkatrade research, November 2023

5h 20m

A week on quoting, invoicing and chasing together, on average

NOW Report 2026

93%

Report stress or anxiety from running the business

NOW Report 2026

The first is Checkatrade research reported by Electrical Times in November 2023. The second and third are the NOW Report 2026, run by Powered Now with Installer across 140 UK tradespeople and reported by PHAM News on 22 July 2026, which put business admin more broadly, quoting, invoicing and chasing together, at 5 hours 20 minutes a week.

Where that time lands matters as much as its size.

eats into evenings and weekends more than people realise
A tradesperson on the Screwfix Community forum, describing quoting

That is the part the weekly average hides: it is not an hour carved out of a working day, it is an hour taken after one.

What actually happens after a quote goes out #

In most small trade firms the cycle runs like this.

  1. The owner or a senior engineer prices it

    Late, after a day on site.

  2. It goes out by email or text

  3. It enters a state that nobody owns

    The person who priced it is back on the tools the next morning.

  4. The office does not chase it

    Because the office does not know whether it was a real enquiry or a price check.

  5. Nothing happens

    Two weeks later it is written off as a customer who went elsewhere.

Sometimes they did. Often they were getting three prices and yours was the one they could not find again in their inbox. The two cases look identical from your side.

Which parts of this run on rules #

Split the cycle into its stages and the answer is not a matter of opinion. The test is whether two competent people, given the same information, would do the same thing.

Runs on rules

  • Recording that a quote was sent, to whom, for what, at what value
  • Knowing which quotes are still open and how old each one is, which is arithmetic on a date
  • Prompting somebody at a fixed interval
  • Marking the outcome so the next quote is priced better, once someone says what happened

The first of these is worth sitting with.

Needs a person

  • Deciding the price and the scope, which is the estimator
  • Deciding whether to discount, or to walk away, which is commercial judgement
  • The follow up conversation itself, at least if you want the job

A large number of trade firms cannot answer the question "how many open quotes do we have, and what are they worth" without going through a sent items folder. If the list does not exist, no amount of discipline will produce consistent follow up, because there is nothing to be consistent about.

The paperwork the law attaches to a quote you win #

There is one part of this that is not a matter of style. If you agree the work at the customer address rather than at your own premises, which is normal for domestic trade work, you are making an off-premises contract under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

ends at the end of 14 days after the day on which the contract is entered into
Consumer Contracts Regulations 2013, regulation 30, on the cancellation period for a service contract
What regulation 10 requires before an off-premises contract

Regulation 10 requires the trader to give the consumer the information listed in Schedule 2 in a clear and comprehensible manner, along with a cancellation form where a cancellation right exists, and says that information "must be given on paper or, if the consumer agrees, on another durable medium and must be legible".

What we will say is that issuing a required document at a known trigger is exactly the kind of work that should not depend on somebody remembering at nine in the evening.

Why the follow up gap is usually a data gap #

When a trade business tells us that quote follow up is the problem, what we usually find underneath is that four separate facts live in four places.

  • The quote

    In a sent email.

  • The customer

    In a phone contact.

  • The site visit

    In a diary.

  • The outcome

    If anybody recorded it, in one person's head.

Nothing can chase a quote consistently when the quote does not exist as a record. That is a diagnosis, not a product recommendation.

What it changes is the order of operations: the argument about how to chase is downstream of whether you can list what there is to chase. Firms that fix the list often find the chasing problem partly solves itself, because a visible list of open work at a stated value is hard for an owner to ignore.

What to look at first #

Take last month, and count four things.

  • The quotes that went out
  • The ones that were followed up at all
  • The ones that were won
  • The ones where you still do not know the answer

That fourth number is the one that hurts, and it is the number that tells you whether you have a conversion problem or a bookkeeping problem. The quote turnaround calculator will help you put hours and money against it, and getting paid covers what happens after the job is done, which has a very similar shape.

Questions people ask

How many times should you follow up a quote?
There is no correct number, and anyone quoting one is guessing. What matters more is that the same thing happens to every quote, so that you find out which ones are dead instead of assuming. A quote nobody chased is not evidence that the customer said no.
Does a customer have a right to cancel after accepting a quote?
If the contract was agreed at the home rather than at your premises, it is an off-premises contract under the Consumer Contracts Regulations 2013 and the consumer normally has 14 days to cancel a service contract, starting the day after it is entered into. You also have to give prescribed information and a cancellation form in a durable form.
Is a quote legally binding?
That depends on what you sent and what the customer did with it, and it is a question for your own adviser rather than for a web page. What this page covers is the administrative cycle around a quote, not contract law.

Where these numbers come from

  1. Checkatrade research, November 2023, reported by Electrical Times , read 19 September 2026 . Tradespeople spend on average 2 hours 24 minutes a week quoting and invoicing
  2. NOW Report 2026, Powered Now and Installer, survey of 140 UK tradespeople, reported by PHAM News, 22 July 2026 , read 19 September 2026 . Business admin covering quoting, invoicing and chasing averages 5 hours 20 minutes a week, and 93 per cent report stress or anxiety from running the business
  3. Screwfix Community, thread "Need tradesmen's thoughts: How do you handle quotes?" , read 19 September 2026 . Quoted for how tradespeople describe the work, not as evidence of its size
  4. Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, regulation 10 , read 19 September 2026 . Information a trader must give before an off-premises contract, on paper or another durable medium
  5. Consumer Contracts Regulations 2013, regulation 30 , read 19 September 2026 . The cancellation period ends at the end of 14 days after the day the contract is entered into

Last checked 19 September 2026.

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